Industrial laser systems are often highly configurable, involving optics, power modules, beam delivery units, safety enclosures, and automation components, each tailored to the customer’s unique production environment. Managing these configurations manually through spreadsheets or disconnected systems is slow and prone to costly errors. CPQ (Configure, Price, Quote) software empowers laser system manufacturers to automate complex configurations, calculate accurate pricing, and generate detailed proposals instantly, all while ensuring technical and commercial accuracy.

Industry Challenges

• Multiple configuration variables (power level, wavelength, optics, cooling systems, automation integration).

• Long quote cycles due to engineering approval requirements and technical validation.

• Inconsistent or manual pricing adjustments for component and vendor cost changes.

• Risk of quoting non-compatible components or exceeding performance limits.

• Complex communication between sales, technical, and production teams.

• Difficulty maintaining accuracy across distributor and reseller networks.

The Mercura CPQ Advantage

• Visual Accuracy in Every Configuration: 2D/3D visualization ensures customers and sales teams can see the final laser system setup before production, reducing errors and ensuring the correct specifications.

• No-Code Configuration Management: Product managers can easily update pricing, technical rules, and options without IT support, ensuring agility when component availability or costs change.

• Integrated with ERP & CRM: Seamlessly connect quotes with your ERP system for automatic BOM generation, inventory checks, and pricing synchronization.

• Accelerate Quote-to-Order Cycles: Generate complex, multi-module quotes in minutes instead of days, enabling your sales team to respond faster to customer inquiries.

• Multi-Channel Scalability: Enable dealers, integrators, and direct sales teams to configure and price systems consistently, no more manual spreadsheets or version confusion.

• Cost Transparency and Control: Flexible pricing structures and discount rules ensure profitability while keeping your pricing process clear and competitive.